Advertising

Copy Editor. Creative Consultant. Writer

SICO PAINT – Adaptation – Agency: Bleublancrouge

Kijiji Canada – digital campaign. Agency: CloudRaker

Kijiji Canada – digital. Agency: CloudRaker

KIJIJI CANADA – RE-ENGAGEMENT – (AGENCY CLOUDRAKER)

PSB BOISJOLI – LA PRESSE/GAZETTE – COPYWRITER JAN 2017

DEVIMCO SOLAR PROJECT – SCRIPTWRITER (adapted) – JAN 2017

KIJIJI CANADA – DIGITAL. AGENCY: CLOUDRAKER

KIJIJI CANADA – SAMPLES OF FOUR DIGITAL ADS – (AGENCY: CLOUDRAKER)

KIJIJI CANADA – RE-ENGAGEMENT EMAIL – (CLOUDRAKER AGENCY)

AD REEL

GUSTA – Adaptation. Agency: Made In.

https://www.instagram.com/gustafoods/?hl=en

https://www.facebook.com/gustafoods/

What I Can Offer You

Develop and write campaign strategy, online and off.
Create, manage and grow campaigns on Facebook, YouTube, Twitter, IG and other relevant platforms.
Create original copy that is on-strategy and cross-platform
Create error-free, concise, clean copy
Develop original, innovative and realistic ideas for pitches, stunts, print ads, scripts, etc.
Ensure brand consistency on all projects
Translate and adapt campaigns from French to English
Create editorial, promotional, corporate and paid-for tweets
Create stand-alone print, promotional print, scriptwriting, etc.
Adhere to tight project deadlines and budgets
Work exceptionally well with national and international clients
Make people laugh. In a good way. Promise.

SOME HIGHLIGHTS

Guest of the American podcast This is Actually Happening

Frequent judge for the National Magazine Awards

Multiplatform social media content for Nurau.com. @iamnurau

April 2020 – Multiple FB and IG ads for GUSTA local goods for the month of April – Adaptation. Agency: Made In https://www.instagram.com/gustafoods/?hl=en

BOMBARDIER (end client Air Tanzania), scriptwriter – agency SHED. Audio only.

More of my work

I have worked with many highly respected companies, including Air Canada, Quebecor, CBC-TV, Just for Laughs, Bleublancrouge and DentsuBos. Previous and current advertising and promotional clients include lg2, CloudRaker,K72, Cossette, CanLii.org, Devimco Immobilier, Aquablu, FitCorps, KOZE , Blackout Fitness, IATA, Aiglon College, Bombardier, among others.

I oversaw the anglo social media responses (FB/IG) for both Catelli (120K followers/125K likes) and Minute Rice brands (agency lg2). I have written 2,200+ editorial, promotional, corporate and media tweets for DentsuBos’ client Hitachi (Twitter handle: @HitachiGlobal – with 26,000 followers) and I have produced summary copy for roughly 120 articles for the Hitachi microsite. In addition to drafting the copy for the twitter handle and the microsite, I also negotiated publishing rights, draft titles, and most importantly, made sure the copy is error-free and appropriate for the client.

The best of the Hitachi microsite summaries appear in a Hitachi-branded newsletter and is emailed to thousands of people worldwide. The site itself is translated into multiple languages for maximum reach, including Chinese, Japanese, Portuguese, etc.

I have created and written multiple campaigns for KIJIJI CANADA (ad agency CloudRaker). These include Facebook Carousel ads, Facebook Image ads, banner ads (Postmedia), newsletter copy, etc. I have written Kijiji copy to accompany video announcing new logo and refreshed look. Multiple platforms.

Hitachi microsite posts

My Hitachi TWEETS@Hitachi_SocInn

That’s Great. But Who Are You?

I am a bilingual, award-winning copywriter and writer with experience in Canada, the UK, Japan and Switzerland. I have worked in advertising, television, film, radio, print, internet content, and most other forms of media.

In addition to my advertising work, I am also the former Editor of the Montreal Mirror and of Strut Magazine, and I am ex Executive Editor of enRoute Magazine (Spafax/WPP). I have published hundreds of articles in publications such as Time Out London, enRoute, The National, Strut, Canadian Lawyer, Royal Wings, AOL Online, Good.Is, Cycle Canada, to name a few.

And, Ahem!… I’ve Won a Few Awards

Winner of a Gold Kenneth R Wilson Award for Marketing Writing
Winner of a Merit National Magazine Award for Text and Photos
Winner of the Leon Levinson Award from McGill University
Winner of a Canada Council Award for writing

That’s Good But Can You Handle the Net? YES.

Aside from working on the Hitachi twitter account and Hitachi microsite since 2013 and the Kijiji Canada ad campaigns for Facebook, I was also the European Editor for wcities, a company that orders, edits and customizes original digital reviews of hotels, restaurants, events, etc. in more than 500 cities worldwide, in five different languages. The fully customizable content was purchased by Yahoo, British Telecom and AOL, among others, and appeared on their respective websites for years. I worked on the retailer StyleXchange‘s website and I edited its magazine, the award-winning, Strut.